Walmart fintech app adds bitcoin

OnePay, the Walmart-backed fintech, is preparing to launch cryptocurrency trading and custody services on its mobile app later this year, starting with bitcoin and ether. Partnering with Zerohash, the move signals OnePay’s push to become a U.S. “super app” as it expands its suite of digital financial services.

Key Takeaways

  • Expansion into crypto: OnePay will allow users to trade and hold bitcoin and ether, aligning with broader industry trends as crypto gains mainstream acceptance.

  • Super app ambition: The company is methodically building out offerings to rival platforms like WeChat in creating an all-in-one digital finance hub.

  • Retail advantage: With Walmart’s vast distribution network, OnePay can reach millions of customers.

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