Sam’s Club brought INDYCAR excitement to Nashville-area clubs with its “Race to the Club” activations, blending racing, concerts, and retail experiences.
Key Takeaways
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Immersive retail media: Sam’s Club used racing simulators, live music, and fan interactions to redefine how in-person retail activations engage members.
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Membership growth: The retailer leveraged event giveaways, such as state fair tickets, to secure new Plus memberships tied to upcoming store openings.
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Brand partnerships: Collaborations with Andretti Global and Fanttik highlighted how retail experiences can benefit both partners and Sam’s Club’s MAP vision.
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