Sam’s Club’s redesigned website and app incorporate a new fulfillment selector, enhanced personalization, faster load times, and expanded product imagery.
Key Takeaways
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New digital interface: The updated app and website now feature a “global intent center,” where members can choose fulfillment upfront, enabling tailored shopping and a smoother experience.
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Expanded club integration: Sam’s Club is testing larger fulfillment spaces, Scan & Go checkout-only models, and pizza and jewelry delivery.
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Competitive differentiation: By leveraging Walmart’s fulfillment network, Sam’s Club positions convenience as a key advantage over Costco.
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