Americans are set to spend $34.1 billion on Mother’s Day this year, a slight increase from 2024 and just below the 2023 record. The vast majority of U.S. adults, 84%, plan to celebrate, with average spending per person expected to reach $259, about $5 higher than last year. Online shopping remains the top choice, but department stores, specialty shops, and local businesses are also popular destinations.
Key Takeaways:
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Mother’s Day spending is projected to reach $34.1 billion, with 84% of adults participating and an average spend of $259 per person.
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Flowers, greeting cards, and special outings remain the most popular gifts, while experience-based presents are gaining traction.
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Nearly half of shoppers prioritize finding unique or memorable gifts for the occasion.
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