Study: Consumers seek deals from brands’ social media accounts — MarketingDive.com

A study shows that consumers want to learn about deals, not new products, from brands’ social media feeds:

“As you can see, consumers primarily follow brands to ensure that they maintain awareness of the latest deals and promotions, and they’re less interested, overall, in product updates. Of course, there would be some variance by brand within this, but the emphasis here is that sales and offers should be a strategic priority in your posts.“

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