Study: Consumers frustrated with search filters — ChainStoreAge.com

Consumers regularly make use of search filters, but the filters often don’t work the way they should:

“Over three-quarters (77%) of consumers regularly use search filters when browsing online. Still, users told Software Advice that filters are often incorrectly applied to products (45%), lack a helpful degree of specificity (44%), or are too sparse to meaningfully narrow product selections (34%).“

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