Walmart+ members get Oreo sneak preview — PYMNTS.com

By 8th & Walton | on April 3, 2023

 

Walmart+ members can try new Blackout Cake Oreos before they hit shelves, a perk to boost membership:

“That said, by offering exclusive benefits to its members, Walmart is creating a sense of value and loyalty that can encourage customers to shop more frequently and spend more money. The early access to the new Oreo flavor is just one example of this approach, which also includes perks like free delivery and discounts on fuel purchases.“

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About the Author

8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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