Consumer concerns about sustainability are increasingly influencing retail behavior, with nearly half of U.S. shoppers saying supply chain practices impact where they buy. Environmental perceptions around manufacturing and AI energy use are also shaping attitudes, particularly among younger consumers who expect greater corporate responsibility.
Key Takeaways
-
Sustainability affects purchase decisions: A significant share of consumers, especially Gen Z and millennials, consider supply chain environmental impact when choosing retailers.
-
AI energy concerns rising: Nearly half of consumers say AI’s energy usage influences adoption, linking technology growth to broader sustainability expectations.
-
Expectation of corporate accountability: Most consumers believe businesses are responsible for managing supply chains and technology in environmentally sustainable ways.
