Will Walmart be able to attract more affluent shoppers? — PYMNTS.com

Analysts are wondering whether Walmart’s attempts at going upscale will be successful:

“‘Walmarche,’ as it’s been described, seems different — and a harder hill to climb. Walmart must first convince high earners that they’ll find recognizable designer brands or really high-quality dupes at cheaper prices than they’d find elsewhere, and then make shopping at Walmart a habit.“

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