Walmart leans on private brands this holiday — StoreBrands.com

Walmart is expanding its private-label holiday offerings through its Marketside and bettergoods brands. The 2025 limited-time assortment includes gourmet cheeses, appetizers, desserts, and easy meal solutions.

Key Takeaways

  • Expanded private label lineup: Walmart’s new holiday foods under Marketside and bettergoods showcase elevated, ready-to-serve options from cheese to desserts, highlighting the retailer’s continued investment in premium private labels.

  • Convenient meal baskets: Pre-planned “1-click” baskets for complete dinners offer customers affordable, efficient holiday meal solutions.

  • Wider alcohol delivery access: Wine and beer delivery now reaches shoppers in 29 states and Washington, D.C., from more than 2,800 stores.