Walmart Connect, the retailer’s U.S. advertising arm, surged 41% year over year in Q4 amid strong holiday spending, helping lift global ad revenue by 46% to nearly $6.4 billion in fiscal 2026.
Key takeaways
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Rapid ad growth: Walmart’s advertising and membership segments generated one-third of operating income.
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Agentic shopping investments: The retailer is enhancing its advertising systems with agentic commerce tools.
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Vizio integration payoff: Advertising via Vizio saw triple-digit growth, reflecting Walmart’s push into connected TV.
