Study: Americans more likely to be brand loyal — ChainStoreAge.com

A recent study showed that consumers living in the United States are more likely to be loyal to a specific brand than are people in other countries:

“Seventy-eight percent of U.S. consumers are willing to pay more to shop with the brands they’re loyal, an increase of 8% compared to last year’s report, according to Marketing technology firm Marigold’s 2024 United States Consumer Trends Index Report. This figure is notably higher than the 63% reported among global consumers.“

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