Sam’s Club achieved its goal of reformulating all Member’s Mark food and beverage products to meet its Made Without Commitment™ standards, eliminating over 40 ingredients such as artificial flavors, synthetic colors, and high-fructose corn syrup.
Key Takeaways
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Consumer-driven reformulation: Sam’s Club removed dozens of unwanted ingredients from its Member’s Mark products in response to member feedback seeking simpler, more transparent labels.
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Collaborative innovation: The transformation required close teamwork between merchants, suppliers, and members to rethink recipes, preserve quality, and innovate around strict ingredient standards.
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Industry ripple effect: By proving large-scale reformulation is achievable, Sam’s Club aims to inspire similar change across the Walmart ecosystem and the wider retail industry.
