Target will end its years-long price-matching policy with outside retailers such as Amazon and Walmart after July 28, 2025. Going forward, Target will only match prices within its own stores and Target.com.
Key Takeaways
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Target will stop matching competitor prices starting July 28, 2025, and will only match its own in-store and online prices.
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The decision comes amid efforts to turn around declining sales and address evolving consumer behavior.
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The change reflects a broader shift in retail as major chains adapt strategies amid increased economic and competitive pressures.
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