Walmart plans to sell Vizio TVs exclusively as a private label, integrating Vizio’s operating system into its onn brand and launching shoppable TV experiences by year-end. The acquisition aims to strengthen Walmart’s retail media and advertising businesses, leveraging Vizio’s large user base and technology.
Key Takeaways
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Walmart will make Vizio a private-label exclusive, integrating its technology into onn TVs and offering a shoppable TV experience.
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The move is designed to boost Walmart’s advertising business and increase margins through private-label sales.
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Vizio’s OS integration and Walmart’s scale could make onn a leading U.S. TV brand, surpassing major competitors.
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