Concerns about potential price hikes due to tariffs have led to a record early start for back-to-school shopping in 2025, with 67% of families already making purchases by early July. Despite the early activity, 84% still have at least half their shopping left, often waiting for better deals or more information on required school items.
Key Takeaways
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Concerns over tariffs and potential price hikes have prompted a record early start to back-to-school shopping, with two-thirds of families beginning purchases by early July.
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Spending per family is slightly down for both K-12 and college students, even as total spending rises, driven by more consumers participating and higher-income shoppers.
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Discount and online retailers have gained popularity, with many shoppers timing purchases around major summer promotional events to save on school essentials.
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