Summer 2025’s retail showdown between Amazon and Walmart features longer sales events and deeper strategic stakes. Both retailers are navigating economic uncertainty and shifting consumer expectations, with global tariffs and “discount fatigue” emerging as defining factors.
Key Takeaways:
- Tariffs, not inflation, are the wild card this year, disrupting supply chains and influencing which products see real discounts.
- Shoppers are increasingly skeptical of sales events, with many deals failing to deliver meaningful savings on essentials.
- Consumers are adapting their habits, using tools to spot genuine discounts and demanding more transparency from retailers.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
