“Who knew?”: Walmart goes quirky — Adweek

Walmart’s latest ad, starring Walton Goggins, highlights the retailer’s vast and admittedly quirky product range, including saunas, dentures, and clogs. The “Who knew?” campaign is part of a brand refresh that began in January.

Key Takeaways

  • The “Who knew?” ad campaign showcases Walmart’s extensive and unexpected product selection.

  • This effort is part of a broader brand refresh, including a new logo and updated messaging.

  • Walmart is investing in technology and expanding its marketplace and loyalty programs to modernize its brand.

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