Walmart as fashion destination — RetailBrew.com

Walmart has become a destination for clothing:

“Typical for Walmart, price is at the center of this pivot. Incadela said her division noticed ‘white space’ in the market for clothing in the $15–$40 range. National brands weren’t falling within that sweet spot, and Walmart’s own private label offerings were often falling below it. To fill this gap, the company started working with fashion designers such as Brandon Maxwell to launch brand offerings that fit the bill.“

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