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Walmart customers trim budgets — CivicScience.com

By 8th & Walton | on February 24, 2025

Photo by Allef Vinicius on Unsplash

Walmart customers are concerned about their finances, with the majority cutting back on many everyday purchases:

“New CivicScience data shows that Walmart customers are feeling the strain, with 84% of its favorable consumers cutting back in at least one of the following areas. They’re most likely to cut back on full-service restaurants (45%), followed closely by fast food restaurants (44%) and travel (44%). Conversely, they’re less likely to cut back on grocery stores (29%), beauty/personal care (28%), and gasoline (20%) – however, this still represents a significant share of consumers scaling back. Though they are cutting back across many categories, they are less likely than the Gen Pop to reduce spending on clothing and shoes, presenting an opportunity for the big-box retailer.“

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About the Author


8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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