Back-to-school shoppers heading back to stores — ChainStoreAge.com

A recent survey shows that a majority of back-to-school shoppers plan to make their purchases in physical stores:

“The majority (74%) of surveyed consumers plan to conduct their back-to-school shopping in-store, remaining the top choice for shoppers year-over-year, according to the “2024 U.S. Back-to-School Consumer Sentiment Survey” from Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls.“

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