Walmart’s private-label switchup — PYMNTS.com

Walmart’s new private-label brand, bettergoods, helps the retailer remain competitive:

“Private-label brands, with their lower price points, can help drive grocery loyalty with cost-conscious shoppers. According to a PYMNTS Intelligence survey of more than 1,700 U.S. consumers, 86% of grocery shoppers have made changes to their purchasing behavior in response to inflation. Thirty-four percent have traded down to buying lower-quality products, and that share rises to 36% for middle-income consumers (those who earn $50,000-$100,000 annually) and 42% for low-income consumers (those who earn less than $50,000).”

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