Resources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
On July 18, Walmart announced it had selected five merchandising service providers to conduct all in-store merchandising for all suppliers (except those sending their own staffs into the stores). The...
READ MORE1. There are no Walmart categories. There are only Walmart departments. Yes, many of us refer to the merchandise within the store as a category, but Walmart calls it a department. It’s...
READ MOREHere’s a transcript from our recent Focus on Suppliers interview with Whoa, Wait. Walmart?’s Amanda Jerkins and Bethany Halford. What Should Suppliers Do When Talking to Influencers?...
READ MOREThe year is flying by fast. How are sales this week? If your meetings lately have ended with the phrase, “Well, we’ll make it up in the fourth quarter,” it may be time for some...
READ MOREA quick internet search for Walmart news brings forth headlines that seem to have a recurrent theme: “Walmart Tests New…” “Bentonville Retailer Pilots...
READ MORESuppliers new to the game of retail may believe that they have arrived when their buyer says yes. But, in fact, that is just the beginning. To succeed, your product must get to the shelf and your...
READ MOREWalmart Suppliers have been asked to make many changes to processes over the last few years. From systems updates to On Time In Full, every new initiative goes back to the common goal: getting...
READ MORE“Retailtainment” became a buzz word decades ago. The original idea was to give the customer more than a shopping experience. Marketers dreamed up amazing ways to provide entertainment at...
READ MOREShoplifting — or shrinkage as it’s called in the retailer community — is bad for everyone. It hurts the retailer (no dollars at the cash register), the supplier (no payment for...
READ MOREOnline sales are growing and mobile shopping continues to get more convenient. Is brick and mortar (and the importance of point of purchase marketing) becoming obsolete? Not by a long shot, according...
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