An official Walmart Connect Agency Partner.
Walmart Advertising & Content for Any Budget
Walmart.com strategy, content, and ad management for store suppliers, from a Walmart advertising agency built on decades of Walmart expertise.
The 8th & Walton Digital team does two things:
- Creates the product content that sells your items on Walmart.com
- Manages your Walmart Connect campaigns to get those items in front of shoppers. No minimum ad spend to start.
Why 8th & Walton Digital Is a Different Kind of Walmart Agency
8th & Walton is, and always has been, 100% Walmart-focused. Not Amazon-first with Walmart tacked on. Walmart has its own auction dynamics, its own search ranking, its own shopper, and a physical store network underneath it. We've done nothing but Walmart for two decades, and just a few blocks away from Walmart HQ in Bentonville, Arkansas.
Your whole Walmart business, not just your ad account. Because 8th & Walton also advises on stores, supply chain, replenishment, forecasting, and line reviews, we can distinguish between a conversion problem and an out-of-stock problem. This means that we can connect your digital performance to the conversation you're having with your buyer.
We create the content. Send us one clean white-background photo. We build the full image stack: hero image, infographics, lifestyle, items in use, the title, key features, and product description.
No minimum ad spend to start. Begin with a small, deliberate budget and scale as the program proves itself.
Flat, transparent pricing. $1,750 per month, or 8% of ad spend, whichever is greater. No hidden fees or costs.
Who It's For
8th & Walton Digital is for all Walmart store suppliers who want their items to perform online. This includes:
- Suppliers who have never advertised on Walmart.com and aren't sure it's worth it
- Suppliers already spending who can't tell whether it's working
- Suppliers running significant Walmart Connect programs across multiple brands and categories
- Teams that need their content built (not just critiqued)
If you're in Walmart stores and on Walmart.com, you're the right size. We start suppliers from zero and operate at scale: no minimum ad spend required.
Managed Walmart Advertising Services
Ongoing Walmart Connect campaign and PPC management for store suppliers who want their ad dollars working harder. Strategy, campaign build, weekly optimization, monthly reporting, and a recurring strategy call with people who know your category and your retailer.
We approach every brand uniquely, build your strategy from the ground up, and spend every dollar as if it were our own.
$1,750 per month, or 8% of ad spend, whichever is greater.
$750 one-time onboarding fee. Six-month minimum commitment. No minimum ad spend to start.
Get Advertising Ready — optional content project
Advertising sends shoppers to your item page. Content is what converts them once they arrive. If your images and copy aren't ready to carry that traffic, we'll build them.
From a single white-background product photo per item, we produce the full image stack, title, key features, and product description.
$5,000 for up to 5 items. $500 per item above that.
This is optional. If your content is already strong, you might not need this service.
From Content to Compounding Results
Earn the Click
Hero image and keywords stop the scroll, in organic or paid search.
Add to Cart
Full page content gives every reason to buy.
Close the Sale
Revenue, plus a strong signal to the algorithm.
Earn Your Place. Keep It.
Higher rank, and you stay found longer.
Talk to a Walmart Digital expert
Walmart Connect Partnership
Three Partners, One Plan
8th & Walton is part of the Walmart Connect Partner Network. We take being a "partner" seriously. We don't manage your campaigns in isolation. We actively work with Walmart Connect's team and benefit from their insights, data, and support, bringing them into the conversation with you.
That matters more than most suppliers realize. Walmart Connect Partner Managers often work closely with Walmart store buyers. When your advertising is working, they can help tell that story inside Walmart. Walmart Connect team members now join many of our clients' line review meetings.
Your ad results shouldn't stay in a dashboard. With us, they reach the people making decisions about your business.
From Store Shelf to Digital Shelf
Full Omnichannel Walmart Expertise
Most suppliers need separate partners for store strategy, content, and advertising. Our team has decades of experience across all these areas, and we can directly connect your online performance to your buyer relationships.
Your Digital Penetration target isn't holding still. Common category targets have moved from 20% to 30% to 40%. A digital-only Walmart marketing agency can help you hit a number. We can tell you what that number means to your buyer, a critical aspect of successful line reviews.
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"Advertising is easy to justify when the returns are there. What we've appreciated most is 8th & Walton’s discipline. As our ROAS improved from roughly 2x to over 3.5x, it became much easier to confidently invest behind our Walmart growth."
Chief Revenue Officer National Branded Grocery Supplier
"Our advertising program isn't just performing better — it's driving better business outcomes. Thanks to your team, we’ve increased our Digital Penetration, strengthened our share of the digital shelf, and built momentum that's translated into broader growth with Walmart."
CFO Consumer Products Company
Proof
From the first advertising dollar to seven figures in annual spend.
Our longest-running digital client is a multi-brand food supplier with roughly $40 million in annual Walmart retail sales that will spend approximately $2 million in Walmart Connect this year. We invested their first advertising dollars nearly five years ago and were lagging behind their competition. This company is now a Walmart Connect Joint Business Partner and the Digital Penetration leader in its category.
We rebuild underperforming programs.
Over a four-month period, a consumer packaged goods supplier spent $909K on Walmart Connect ads and generated $847K in sales. After 8th & Walton took over the program, we spent $451K over the next four months. This generated $830K in sales. That's nearly the same sales on about half the spend, with ROAS roughly doubling from 0.9x to 1.8x. Most of that stretch was still a period of testing and learning, so we expect the numbers to continue improving.
We reach new customers efficiently. A new-to-brand focused campaign delivered a 76.5% new-to-brand rate at $2.73 cost per new customer.
We operate across portfolios. One client portfolio spans four brands and more than a dozen items across multiple categories, with store distribution ranging from roughly 300 to more than 4,500 Walmart stores.
Frequently Asked Questions
What is 8th & Walton Digital?
8th & Walton Digital is the Walmart advertising agency arm of 8th & Walton, a Walmart supplier advisory firm. Our digital team does two things for Walmart store suppliers: we build the product content that makes items sell on Walmart.com, and we manage the Walmart Connect advertising campaigns that put those items in front of shoppers. Until now, these services were available only to existing 8th & Walton clients.
How is this different from other Walmart ad agencies?
Most Walmart PPC agencies competing for this work are Amazon-first, with Walmart added as a secondary service line. They then apply Amazon specs, standards, and processes to a platform that doesn't behave like Amazon. We are 100% Walmart, and have been for two decades. Our team at 8th & Walton advises on stores, supply chain, replenishment, forecasting, and line review, so we understand the business your ad account sits inside.
Are you a Walmart Connect agency partner?
Yes. We're an official Walmart Connect agency partner. We want their data, guidance, and support working for you. Walmart Connect Partner Managers are often closely connected to store buyers, and their team members participate in many of our clients' line reviews. The link between your digital ad performance and buyer relationship is hard to get any other way.
Is there a minimum ad spend?
No. There is no minimum ad spend to start. You can begin with a small, deliberate budget and scale as the program proves itself. There is a six-month minimum service commitment.
We've never advertised on Walmart.com. Are we too small for this?
No, you aren’t, and this is the assumption we'd most like to correct. We start suppliers from zero: building the account, the strategy, and the first campaigns. Our largest digital client began exactly that way, nearly five years ago.
We're already spending at scale. Are you big enough for us?
Yes. We manage full portfolios across multiple brands, items, and categories, including suppliers that spend seven figures annually on and operate under joint business plans with Walmart Connect.
We're already running campaigns but can't tell if they're working. Can you help?
That's one of the most common places we start. We audit your existing program, restructure it, and rebuild around efficiency. It's frequently where we find significant waste: unmined search terms, misallocated budget items, and campaign structures inherited from a prior agency or in-house team.
What does Managed Advertising actually include?
Campaign strategy, campaign build, weekly optimization, monthly reporting, and a recurring strategy call. You get a team that watches the account continuously rather than reacting at month-end.
What does it cost?
Managed Advertising is $1,750 per month, or 8% of ad spend, whichever is greater, plus a $750 one-time onboarding fee. The 8% applies above roughly $21,875 in monthly ad spend; below that, the flat $1,750 monthly fee applies.
Why a six-month minimum?
We approach every brand uniquely, build your strategy from the ground up, and spend every dollar like it's our own. Walmart changes too often for short bursts of work to produce lasting improvement — six months gives the program time to be built, tested, and compounded.
Do we have to buy the content project to get advertising management?
No. Get Advertising Ready is entirely optional. If your content is already strong, you don't need it. We lead with advertising management and treat content as the thing that makes your ad spend work harder.
What do we need to provide for the content project?
One clean white-background product photo per item. From that, we build the full image stack — hero image, infographics, lifestyle imagery, items in use — plus the title, key features, and product description.
How much does the content project cost?
$5,000 for up to 5 items, and $500 per item above that.
Why does content matter if the ads are working?
Advertising buys the click. Content closes it. A weak hero image, a thin title, or a missing feature set means you're paying for traffic that your item page can't convert. Most agencies will tell you your images are weak. We build the images.
Will this help our relationship with our Walmart buyer?
That's the point of doing it with us rather than a digital-only partner. Digital Penetration, digital shelf share, and item performance are all part of the conversation your buyer is having with you. We can connect online results back to line review, distribution, and the questions your buyer will ask next.
Do you work with marketplace sellers?
8th & Walton Digital is built for Walmart store suppliers with buyer relationships. That focus is deliberate: it's what makes our stores and omnichannel perspective useful to you.
What happens after we sign?
Onboarding aligns on goals, gets your account and campaign structure in place, and introduces the experts from our team who will be working on your business.
This May Not Be the Right Fit
8th & Walton Digital is built for Walmart store suppliers who want their digital business run with discipline and connected to the rest of their Walmart operation.
If you sell only on the Walmart marketplace without a store business, or you're looking for a short-term campaign burst rather than a program you intend to build on, this may not be a good fit right now. Still, we encourage you to stay in touch as your business grows. Subscribe to our free newsletters, check out our videos and podcasts, and read our blog.