Retail Link® Login: A Walmart Supplier’s Guide
There’s a lot of confusion about how to access Walmart’s supplier platforms, and Retail Link credentials are at the center of it. Retail Link is the starting point for the entire Walmart...
READ MORE8th & Walton
Blog
Resources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
Most Recent News
What Is Retail Link®? Walmart’s Supplier Platform Explained
If you’re new to selling at Walmart, one of the first things you’ll hear is that you need to get into Retail Link®. If you’ve been a Walmart supplier for years, you’ve...
READ MOREPathFinders Client Spotlight: How a Seasonal Food Supplier Built a Data-Backed Growth Strategy at Walmart
Running a successful seasonal program at Walmart takes more than a great product. It takes knowing how to read your numbers inside Walmart’s systems, understanding what those numbers mean for...
READ MOREWhat Does Rollback Mean at Walmart?
If you’ve spent any time in a Walmart store or on Walmart.com, you’ve seen the word “Rollback” on red shelf tags and product listings. But what exactly is a Walmart Rollback,...
READ MOREHow One Supplier Kept Their Walmart Distribution and Their Relationship Through a Supply Crisis
Every Walmart supplier dreads the call. Production is down, inventory is depleted, and one of your most important items is going to be out of stock — not for a week, but for months. During peak...
READ MOREWhat Is Walmart Connect? How to Advertise on Walmart
Walmart is the largest retailer in the world, and for suppliers, that reach isn’t just a selling opportunity — it’s an advertising one too. Walmart Connect is Walmart’s retail...
READ MOREOcean’s Halo: A Leading Seaweed Snack Brand Built on Walmart Execution and Sustainability
When shoppers search for the best seaweed snacks, they’re looking for three things: taste, better-for-you ingredients, and a brand they can trust. Ocean’s Halo has emerged as a leading seaweed...
READ MOREWhat Is a Walmart Broker? Pros/Cons of Hiring One
Ever wondered what a Walmart broker does — and whether hiring one would help your business? Below, we’ll break down what a Walmart broker offers, the advantages and disadvantages of working with...
READ MOREHow to Get Your Product in Walmart Stores in 2026
Selling your product to Walmart is one of the most powerful growth opportunities available to consumer product brands — and one of the most misunderstood. Walmart serves hundreds of millions of...
READ MOREWhy More Suppliers Are Choosing Fractional Walmart Expertise Over Building In-House Teams
Managing a Walmart account today is no longer a one-role job. Between supply chain performance, accounting accuracy, retail media, item setup, Walmart.com execution, and an ever-evolving set of...
READ MORE