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8th & Walton COO Steven Bertram brings over 20 years of experience helping brands grow with the world’s largest retailers, including Walmart. His work spans premium, private label, and value brands across diverse categories such as Office, Back to School, Sporting Goods, Hardware, Household Cleaning, and Electronics. As a former category adviser to Walmart buying teams, Steven uses a fact-based, strategic approach that earns manufacturers credibility with merchants.
Walmart is the largest retailer in the world, and for suppliers, that reach isn’t just a selling...
When shoppers search for the best seaweed snacks, they’re looking for three things: taste,...
Managing a Walmart account today is no longer a one-role job.
For Walmart suppliers focused on growing online sales, brand visibility often feels limited. Item...
Communicating with Walmart can feel like its own language. Suppliers often know what...
Even if you haven’t given it much thought, if you’re already a Walmart store supplier, your items...