Mobile sales on the rise this Black Friday — RetailWire.com

By 8th & Walton | on November 27, 2023

Photo by Laura Chouette on Unsplash

Mobile purchases took the lead in online sales this Black Friday:

“One notable trend this Black Friday was the dominance of mobile purchases. CNBC highlighted the surge in online sales, with mobile transactions taking the lead. Specifically, of the $9.8 billion in online sales, Vivek Pandya, lead analyst at Adobe Digital Insights, said that $5.3 billion came from mobile shopping. This shift in consumer behavior emphasizes the importance for retailers to optimize their online platforms for mobile users and adapt to the evolving preferences of shoppers.“

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8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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