Walmart Expands Retail Media Reach with Vibe Deal

Walmart agreed to acquire CTV ad platform Vibe.co, expanding its retail media ambitions and targeting small and mid-sized advertiser budgets. 

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Survey: Consumers Verify AI Recommendations Before Spending

A new survey finds growing use of AI tools for product research, but limited trust in their recommendations.

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Companies Navigate Complex Path to Recover IEEPA Duties

U.S. importers are weighing whether to pursue refunds for IEEPA tariffs following a Supreme Court decision, as an administrative system begins issuing repayments. 

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Walmart Experiments with Shoppable TV

Walmart is expanding its retail media strategy through Vizio by launching shoppable entertainment content designed to drive product discovery before customers shop.

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Walmart Signs First Nuclear Power Deal

Walmart and Constellation signed a long-term nuclear power purchase agreement to supply emissions-free energy from Illinois’ Dresden Clean Energy Center.

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Walmart, Sam’s Club Launch Medicare Support Initiative Nationwide

Walmart and Sam’s Club launched a nationwide initiative to help Medicare beneficiaries navigate evolving prescription drug coverage, particularly for weight management and chronic conditions.

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Walmart’s New Supplier Shipping Programs Explained – 3-Minute Insights

Walmart is rolling out three new shipping programs for suppliers, and they could significantly change how products move through the supply chain. 8th & Walton’s Terry Clear breaks down what suppliers need to know!

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Walmart Canada Debuts Ontario Fulfillment Center

Walmart Canada opened a 750,000-square-foot fulfillment center in Milton, Ontario, advancing its $6.5 billion supply chain modernization plan.

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Walmart Unveils Global Commerce Media Strategy at Cannes

Walmart outlined a unified global vision for its advertising business, aligning Walmart Connect U.S., international operations and Sam’s Club under a commerce media strategy focused on scale, full-funnel solutions and first-party data.

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Study: Digital Tools Drive Gen Alpha Back to Stores — Chain Store Age

Gen Alpha beauty shoppers blend digital discovery with in-store validation, according to a NielsenIQ survey commissioned by Ulta Beauty, highlighting the continued importance of physical retail in a digitally influenced purchase journey.

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Walmart Vs. Amazon Is About Control, Not Just Commerce — PYMNTS.com

Amazon and Walmart’s rivalry is shifting from traditional retail metrics to control over commerce ecosystems, including data, infrastructure, and advertising.

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150 Stores In: Walmart-Dunkin’ Alliance Builds Momentum — Walmart.com

Walmart and Dunkin’ marked the opening of their 150th in-store restaurant in Oakwood, Georgia, highlighting a growing retail partnership focused on convenience and value.

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Consumers Get Choosier Amid Inflation — Marketing Dive

Consumers are growing more cautious and price-sensitive as inflation and rising energy costs strain household budgets, forcing brands and retailers to compete harder on value and loyalty rather than relying on price increases.

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Walmart Advances Texas DC Remodel — Supply Chain Dive

Walmart is moving ahead with another phase of a multi-year remodel of its New Braunfels, Texas, distribution center, part of a broader push to automate regional facilities, cut costs, and improve shipping efficiency across its U.S. network.

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Walmart-MLS Creator Network Push — Marketing Dive

Major League Soccer and the NWSL are using the World Cup spotlight to fuel long-term fandom, leaning heavily on creators, social platforms and brand partnerships, including a growing alliance between MLS and Walmart, to stay in front of consumers after the tournament ends.

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