Walmart Signals That Retail Media Is the Real Battlefront

Walmart is using its acquisitions of Vizio and Vibe.co to turn retail media into a core growth engine, aiming to control the ads, screens, and data that link inspiration to purchase. 

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Gas Price Relief Lifts Mood, Not Inflation Fears

Consumer sentiment ticked up in June as gas prices eased, but confidence remains lower than a year ago, with inflation still the dominant concern. 

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Walmart EV Chargers Go Mainstream on Maps

Walmart’s fast chargers now appear on leading navigation and EV platforms, making it easier for drivers to find sites, check speeds and connector types, and route directly to store-based stations.

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Walmart Rises to #3 in Global Supply Chains

Walmart, recently ranked number three in Gartner’s Supply Chain Top 25, is leaning on automation, data, and sustainability to make its network “simpler, faster, and more efficient” for suppliers.  

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How (And Why) Walmart Prepares for Severe Weather

Walmart positions disaster preparedness as a core operational capability, using real-time weather intelligence, predictive modeling, and its national supply chain to keep emergency inventory moving where it is needed most.

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Walmart Business SVP Targets “Invisible Work”

In a recent interview, Ashley Hubka, Senior Vice President and General Manager of Walmart Business, positioned procurement as an underrecognized strategic lever for small and mid-sized business customers.

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Walmart Expands Retail Media Reach with Vibe Deal

Walmart agreed to acquire CTV ad platform Vibe.co, expanding its retail media ambitions and targeting small and mid-sized advertiser budgets. 

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Survey: Consumers Verify AI Recommendations Before Spending

A new survey finds growing use of AI tools for product research, but limited trust in their recommendations.

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Companies Navigate Complex Path to Recover IEEPA Duties

U.S. importers are weighing whether to pursue refunds for IEEPA tariffs following a Supreme Court decision, as an administrative system begins issuing repayments. 

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Walmart Experiments with Shoppable TV

Walmart is expanding its retail media strategy through Vizio by launching shoppable entertainment content designed to drive product discovery before customers shop.

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Walmart Signs First Nuclear Power Deal

Walmart and Constellation signed a long-term nuclear power purchase agreement to supply emissions-free energy from Illinois’ Dresden Clean Energy Center.

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Walmart, Sam’s Club Launch Medicare Support Initiative Nationwide

Walmart and Sam’s Club launched a nationwide initiative to help Medicare beneficiaries navigate evolving prescription drug coverage, particularly for weight management and chronic conditions.

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Walmart’s New Supplier Shipping Programs Explained – 3-Minute Insights

Walmart is rolling out three new shipping programs for suppliers, and they could significantly change how products move through the supply chain. 8th & Walton’s Terry Clear breaks down what suppliers need to know!

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Walmart Canada Debuts Ontario Fulfillment Center

Walmart Canada opened a 750,000-square-foot fulfillment center in Milton, Ontario, advancing its $6.5 billion supply chain modernization plan.

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Walmart Unveils Global Commerce Media Strategy at Cannes

Walmart outlined a unified global vision for its advertising business, aligning Walmart Connect U.S., international operations and Sam’s Club under a commerce media strategy focused on scale, full-funnel solutions and first-party data.

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Study: Digital Tools Drive Gen Alpha Back to Stores — Chain Store Age

Gen Alpha beauty shoppers blend digital discovery with in-store validation, according to a NielsenIQ survey commissioned by Ulta Beauty, highlighting the continued importance of physical retail in a digitally influenced purchase journey.

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Walmart Vs. Amazon Is About Control, Not Just Commerce — PYMNTS.com

Amazon and Walmart’s rivalry is shifting from traditional retail metrics to control over commerce ecosystems, including data, infrastructure, and advertising.

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150 Stores In: Walmart-Dunkin’ Alliance Builds Momentum — Walmart.com

Walmart and Dunkin’ marked the opening of their 150th in-store restaurant in Oakwood, Georgia, highlighting a growing retail partnership focused on convenience and value.

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Consumers Get Choosier Amid Inflation — Marketing Dive

Consumers are growing more cautious and price-sensitive as inflation and rising energy costs strain household budgets, forcing brands and retailers to compete harder on value and loyalty rather than relying on price increases.

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Walmart Advances Texas DC Remodel — Supply Chain Dive

Walmart is moving ahead with another phase of a multi-year remodel of its New Braunfels, Texas, distribution center, part of a broader push to automate regional facilities, cut costs, and improve shipping efficiency across its U.S. network.

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Walmart-MLS Creator Network Push — Marketing Dive

Major League Soccer and the NWSL are using the World Cup spotlight to fuel long-term fandom, leaning heavily on creators, social platforms and brand partnerships, including a growing alliance between MLS and Walmart, to stay in front of consumers after the tournament ends.

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