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October 09, 2016 By Annie Reinke

Global Trade Item Number (GTIN)

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As global trade becomes more complex and more, well, global, and as the numbers of products and manufacturers grow, we need longer numbers. So the old UPC is now part of the GTIN system.

Specifically, the UPS code is now called GTIN-12. GTIN-8 and GTIN-13 are also used at POS, but mostly in Europe, where they are called EAN codes. And there are also GTIN-14 codes, which are not yet used at the point of sale.

We are talking about bar codes. An 8-digit bar code can make… hmmm… permutations… combinatorics… let’s just say a whole lot of different numbers. But a 13 digit code can make even more. Enormously more.

GTIN is currently used only in barcodes, but it could also be used in RFID (radio frequency identification). The new system doesn’t change standards or require new hardware, but UPC is already a legacy system, so the faster you get into GTIN, the better.

In fact, Walmart has been using the system since 2009, and your company must have a GS1 company prefix to be a Walmart supplier.




About Author

Annie Reinke

Annie Reinke leverages a diverse background in entrepreneurship, music, and teaching to drive the ongoing success of 8th & Walton.  A graduate of Chicago’s Columbia College, Annie brings a wealth of experience to her role as Marketing Manager, including work as a musician, music teacher, yoga instructor, and owning and operating her own cottage bakery (The Family Crumb). She understands the challenges that suppliers and brand-builders often face, and spearheads the initiatives and tools that help 8th & Walton’s clients succeed. As Annie herself says: “I’m proud to be part of a company that puts people and planet at the center of what it does. When we help small and medium suppliers succeed with Walmart, we’re not just driving business results; we’re supporting sustainable growth, stronger communities, and better choices for customers everywhere. Being part of that bigger purpose is incredibly motivating.”

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