Choosing the right PathFinders tier can feel like a big decision — especially when you’re balancing Walmart expectations, internal priorities, and limited team capacity. PathFinders was designed to meet suppliers wherever they are, whether you need focused support on one challenge or a deeper, ongoing partnership across multiple parts of your business.
But how do you know which level is right for you?
At 8th & Walton, the core difference between Bronze, Silver, and Gold isn’t what we can help you with — it’s the number of sessions you receive each month, the number of topics we can simultaneously support, and the level of proactivity we can take.
As you move from Bronze → Silver → Gold, three things scale:
Every session is dedicated time with your expert to dig into your business, solve problems, and make progress.
More sessions = more opportunities to drive improvement.
Bronze: Focus on one or two key priorities
Silver: Support across several topics
Gold: Deep partnership across many workstreams
This framework helps suppliers choose the tier that matches their workload, complexity, and goals.
Best for:
Suppliers who need expert support on one or two important issues each month.
What this tier feels like:
You come to your expert with a specific need — a replenishment question, a forecasting issue, an eCommerce challenge — and your sessions are centered on solving it. This tier is focused, clear, and action-oriented.
Example:
A frozen food supplier struggling with in-stock issues used their PathFinders Bronze sessions to uncover a hidden root cause: multiple small purchase orders were generating daily, inefficient shipments and delayed deliveries.
With guidance from their expert, they consolidated to a single weekly order review day, improving in-stocks, reducing waste, and stabilizing their supply rhythm.
Bronze = “Help me solve this priority issue and move forward.”
Best for:
Suppliers managing multiple Walmart priorities at once — eCommerce, supply chain, reporting, advertising, or planning.
What this tier feels like:
You get enough sessions to meaningfully address several workstreams. Silver clients often begin with one known priority and, through conversation with their expert, discover additional opportunities or issues they weren’t aware of.
How Silver differs from Bronze:
Example:
A tea supplier used their Silver sessions to advance multiple initiatives, including eCommerce advertising, supply chain improvements, upcoming JBP planning, and refining their item-level insights. With more sessions available each month, their team could make progress in several areas simultaneously.
Silver = “Help us move forward on several priorities — and flag what we may not be seeing.”
Let’s talk through your goals and match you with the right level of support.
Fill out the short form below to start the conversation.
Best for:
Suppliers with complex Walmart businesses who want a highly engaged expert embedded in their rhythm each week.
What this tier feels like:
Gold clients have enough sessions to cover multiple workstreams in depth — forecasting, in-stock, modular planning, eCommerce marketing, advertising strategy, content optimization, seasonal planning, and cross-functional communication.
Often, Gold sessions resemble having a Walmart expert integrated into the team.
Gold differs from Silver in three ways:
Gold = “Let’s build and refine the business together week after week.”
Every supplier deserves access to Walmart expertise — and every PathFinders tier provides it. What changes is the number of sessions, the breadth of topics, and the degree of proactive support.
If you’re unsure where to start, we’re happy to help you choose the tier that aligns with your goals and the level of partnership that makes sense for your business.
Whether you’re solving one issue or managing a complex operation, our team can help.
Complete the form below to get started.