A new demographic has emerged and they have money to spend: Zillennials are employed but their living expenses are often minimal:
“The ConnectedEconomy™ Monthly Series report ‘Meet the Zillennials’ noted that over one-third of this group (the oldest of which turns 33 this year), totaling roughly 11 million consumers, still live with parents and siblings, and hence don’t usually pay for rent or utilities.“
P.S. Walmart wants to be the retailer of choice for everybody, regardless of income. If you are ready to sell to multiple demographics, 8th & Walton stands ready to help. Schedule a consultation today.