More affluent shoppers are attracted to Walmart because of its low prices, omnichannel shopping options, and recent rebranding. Will they stay with the retailer?
“Walmart CEO Doug McMillon said that a combination of the right products inside and outside of grocery, value prices and the retailer’s broad suite of shopping and fulfillment options will enable it to hold onto new customers it has acquired in 2022.“
P.S. Walmart wants to be the retailer of choice for everybody, regardless of income. If you are ready to sell to multiple demographics, 8th & Walton stands ready to help. Schedule a consultation today.