Walmart is introducing a premium tier in its private-label Winemaker’s Selection range:
“The retailer’s new Reserve Series collection will showcase five new premium wine varietals from ‘some of the world’s prominent growing regions’ with a $10 per bottle suggested retail price. New Zealand Sauvignon Blanc, Californian Cabernet Sauvignon, French Rosé, Italian Pinot Grigio and Argentinian Malbec are among the varietals, according to the announcement.”
P.S. Walmart leadership has made it clear that the company plans to invest in its private-label offerings. Get in touch with us today to schedule a consultation.