The pandemic forced Walmart to shift gears in its marketing department. Some of these pivots may be here to stay:
“Meanwhile, Walmart’s approach to paid media has evolved to be more utilitarian as a result of the health crisis. Before the pandemic, the company was sinking a heavy amount of resources into promoting fledging services like grocery delivery and curbside pickup. Both took off virtually overnight with the introduction of stay-at-home orders and as people avoided in-store shopping — trends that brought a windfall for Walmart’s digital operations but new challenges for its marketing.”
P.S. Walmart is a forward-looking company. Are you ready to continue doing business with this evolving retailer? Get in touch with us today to schedule a consultation with one of our experts.