Walmart’s marketing strategy may be permanently changed — MarketingDive.com

The pandemic forced Walmart to shift gears in its marketing department. Some of these pivots may be here to stay:

“Meanwhile, Walmart’s approach to paid media has evolved to be more utilitarian as a result of the health crisis. Before the pandemic, the company was sinking a heavy amount of resources into promoting fledging services like grocery delivery and curbside pickup. Both took off virtually overnight with the introduction of stay-at-home orders and as people avoided in-store shopping — trends that brought a windfall for Walmart’s digital operations but new challenges for its marketing.”

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