Walmart Supports Girl’s Sports Initiative — MarketingDive.com

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Walmart is teaming up with Procter & Gamble’s Always to encourage girls to remain active in sports:

“Procter & Gamble’s feminine care brand Always launched a campaign with Walmart this week to urge people to help girls stay in sports as part of their personal growth. The #KeepHerPlaying effort seeks to raise awareness about the benefits of participating in athletic activities while raising money for the Women’s Sports Foundation, per an announcement.”

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