Walmart succeeds with private brands — StoreBrands.com

Five of Walmart’s private brands are the most successful in the country when measured by household penetration:

“Five Walmart brands had more than 50% U.S. household penetration in the past year, including Great Value (86% purchased), Equate (75%), Mainstays (70%), Marketside (69%), and Freshness Guaranteed (67%). Private brands from Dollar Tree, Aldi, Target, and Costco rounded off the top 10 private label brands by household penetration.“

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