Walmart is establishing itself as a trusted, respected brand even as Amazon flounders:
“And yet it’s the opposite story for Amazon’s biggest rival, Walmart, which shot up 34 spots from its 2018 ranking. Walmart’s improved position is notable; it had been falling in brand perception for years, prompting the index’s authors to suggest in 2018 that it needed a brand reset. ‘The multinational retailer has clearly been doing something right since then, as it has shown a significant increase in all attribute scores,’ the report states.”
P.S. Walmart’s changes are paying off. If you are trying to navigate the “new” Walmart, know that 8th & Walton’s experts can help. Book a consultation today.