Walmart launches virtual try-on option —

Users of Walmart’s mobile app will be able to virtually try on garments before deciding to buy them:

A new feature, rolled out on Thursday in Walmart’s iOS app, uses photos that customers upload to show how clothing will look on their bodies. The technology, called Be Your Own Model, utilizes machine learning technology and does more than just superimpose images of garments on potential buyers. ‘We don’t want it to look like a paper doll,’ says Denise Incandela, EVP of apparel and private brands for Walmart U.S. ‘It’s way more sophisticated than that.‘”

P.S. Consumers are getting out and about and want to look good while doing it! Fashion is a key market right now, so it isn’t surprising that Walmart is ramping up its apparel offerings. If you are trying to navigate these changes, know that 8th & Walton’s experts can help. Book a consultation today.