Walmart has launched a multicultural ad campaign for its new Walmart+ service:
“The campaign features 22 families who are as diverse as the customers we serve and, in many ways, represent America – Asian American, Black, Latinx, white and multi-racial families, new and single parents, multigenerational households and families with members with disabilities, for example. It captures a snapshot into their authentic, chaotic and beautiful lives, from everyday moments, like family dinners, to monumental ones, like the homecoming of a newborn baby. It shows how, despite our differences, Walmart+ enables us to do more of what matters most to all of us – spending time with loved ones.”
Walmart+ marks Walmart’s ongoing efforts to dominate retail. Want to improve your relationship with your buyer? Get in touch with us today.