Walmart has partnered with Sifter on a Shop by Diet app that allows consumers to sort grocery offerings based on dietary preferences, restrictions, and concerns:
“The tool, powered by Sifter’s technology, enables Walmart customers to shop for foods and supplements based on the presence of allergens such as nuts or dairy, in accordance with medical conditions like diabetes and heart disease, and to support lifestyle diets ranging from vegan to keto to kosher. Shoppers can also use the Shop by Diet tool to sort through products based on responsible practices like grass-fed, or identify products that won’t interact with certain medications.“
P.S. Grocery is a market segment worth watching right now as more people choose to cook at home. Are you interested in selling more through Walmart this year? Get in touch with us at 8th & Walton today and schedule a consultation.