Walmart Creates Omnichannel Ad Platform —

Walmart has launched omnichannel reporting dashboards that can compete with the best that Amazon has to offer:

“The discounter’s Walmart Media Group advertising analytics division is launching its first on-demand omnichannel reporting solution at scale – performance dashboards. The solution is available for all Walmart display and Sponsored Products campaigns via the new Walmart Ad Center platform. This unified, single-sign-on, self-serve platform enables advertisers to measure the omnichannel impact of their campaigns.”

P.S. Walmart is investing in the best omnichannel experience for its suppliers. Want to learn more about these opportunities? Our experts can help. Schedule a consultation today!