Changes in eating habits, advances in food science, and lower prices encourage the growth of the plant-based food niche:
“Part of what may get it there, Goldman said, is plant-based products reaching price parity with their animal-based equivalents. Companies are striving to get there, but the only plant-based burgers that are consistently close now are Before the Butcher’s Mainstream frozen patties. Last summer, Beyond Meat sold a Cookout Classic 10-pack of burgers, which was also close to the cost of ground beef burgers. And Impossible Foods recently cut the price of its CPG product 20%, which puts it within striking range of beef.”
P.S. There is a lot of opportunity for suppliers that can provide meat alternatives and other plant-based foods and ingredients. Interested in getting your products on Walmart or Sam’s Club shelves? Get in touch with us at 8th & Walton today and schedule a consultation.