The cost of omnichannel —

Photo by Wynand van Poortvliet on Uns

Omnichannel exploded during the pandemic, with suppliers and retailers accelerating their goals. All this has come at a cost, however:

“What all of these changes mean for retailers depends on numerous factors. What’s profitable for one retailer might be a drain on another. All of the primary fulfillment channels have their own cost profiles, upfront investments and bugaboos that add expense.”

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