Study: Consumers expect “new normal” —

Photo by Brian Asare on Unsplash

Consumers don’t anticipate a return to a pre-pandemic normal. Instead, they expect permanent changes in community behavior and culture:

There were rumblings of fragility in consumer products and retail well before the pandemic. COVID-19 and its variants only accelerated these issues and brought them to an unavoidable head. Rather than ask ‘when will this be over?’, we need to understand this perfect storm has no end in sight. Instead, consumers have reset expectations for retailers and brands.

P.S. The changes keep coming and will continue to do so for what may be a long while. 8th & Walton experts stand ready to assist your supplier business at this time. We also offer web-based classes that can get you, and your staff, up to speed.