Small & Independent Merchants See Black Friday/Cyber Monday Sales Leap —

Photo by Dylan Gillis on Unsplash

Independent and small brands saw huge gains over Black Friday/Cyber Monday:

“Black Friday/Cyber Monday sales from Shopify’s merchants, largely small and independent brands, demonstrate retail resilience—and consumers are voting with their wallets to support them. In addition to this record-setting weekend, we saw holiday shopping start earlier than ever before, with daily total sales increasing 19 days before Cyber Monday, nearly two weeks earlier than previous years. In fact, in the week leading up to Cyber Monday, from November 23 through November 30, sales increased by 84% from 2019.”

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