Sam’s Club is partnering with spokesperson Kevin Hart on the release of the “Merry Like This” trailer:
“Produced by Hart’s global, multi-platform media company, Hartbeat, the trailer is set in the holidays and depicts Hart being faced with unexpected house guests, including his daughter’s new boyfriend (played by Marcus Scribner) who brings a new appreciation for the word ‘merry’. The movie kicks off the brand’s “Merry Like This” campaign created by agency VMLY&R, which also includes the release of a holiday song written and recorded by singer, songwriter Kirby. The single, which is also the music track for the movie trailer, is available across digital music platforms.“
P.S. Walmart’s celebrity partnerships are hugely popular with consumers. You can take advantage of this rebranding as a supplier and our experts can set you on the right track. Book a consultation today.