Retailers Plan Plan Around Prime Day —

Amazon has moved its Prime Day to October, and other retailers, including Walmart, are having their own special sales at that time:

“‘I don’t think it’s any coincidence that Amazon decided to release or launch Prime Day right in the middle of October. We know that 75% of shoppers plan to do their holiday shopping online, and nearly 40% plan on starting as early as October,’ Skirboll said.”

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