The pandemic continues to impact grocery shopping, with a consumer base that needs to watch its pennies and an increased interest in private label brands:
“More consumers suffering from the economic fallout of the pandemic will prioritize value when grocery shopping this year – forcing brands to rethink packaging and fueling private label innovation and sales that will reshape the competitive landscape, predicts an expert with the full-service beverage development firm Imbibe.”
P.S. Walmart leadership has made it clear that the company plans to invest in its private-label offerings. Get in touch with us today to schedule a consultation.