More on Walmart’s Free Assembly Kids —

Analysts are offering perspectives on Walmart’s decision to add a kids division to Free Assembly:

“The collection appears to be Walmart’s answer to Target’s highly successful Cat & Jack line, which has topped $2 billion in annual sales. Free Assembly Kids also appears designed to help Walmart compete for category dollars against the likes of, H&M, Kohl’s, Old Navy, Shein and others.”

P.S. Walmart leadership has made it clear that the company plans to invest in its private-label offerings.  Get in touch with us today to schedule a consultation.